CRM (Customers Relations Management)

BRIGHT CRM System is designed to help businesses to meet the overall goals of customer relationship management in the following business processes:

  • customer data
  • customer interaction
  • access business information
  • automate sales
  • track leads
  • contracts
  • marketing
  • customer support
  • clients and contacts
  • support vendor / partner relationships
  • employees
  • knowledge and training
  • assets or resources


BRIGHT CRM System is highly scalable and customizable, allowing businesses to gain actionable customer insights with a back-end analytical engine, view business opportunities with predictive analytics, streamline operations and personalize customer service based on the customer’s known history and prior interactions with your business.

BRIGHT CRM System is also used in the same way to manage business contacts, employees, clients, contract wins and sales leads.